Empire Avenue. It's the latest, hippest, buzzword flying around Social Media these days. But what is it? And how does it work? Well, the "What is it?" is relatively easy to answer - it's a Social Media dashboard wrapped up in a delicious gaming shell. It's treats your Social Media interactions as business transactions. The more you interact, the more attractive you look to other players who "invest" in you. If you interact heavily on, say Twitter for example, your Twitter score will be high. Ignore Facebook and your Facebook score drops. The trick being to have high scores with all of the different, linkable, Social Media platforms because the higher all of those scores are, the better an investment you will be.
For me that just might be the most valuable part of Empire Avenue. It makes me think about interacting on multiple platforms, especially those I don't think about much like LinkedIn. Empire Avenue makes it fun to keep your finger on the pulse of your Social Media footprint.
When I signed up a few days ago, it looked like buying low and selling high was the main point of the exercise. But that just may be the wrong way to look at it. Dividens seem to be the more accurate benchmark of how people, aka stocks, perform. Just like with real stocks, look for the dividends people pay out. People that pay out very low dividends just don't make sense to hold on to. Now that doesn't sound very compassionate when we think about the players as people. But as investments? It's the only way to go.
Now as for "How does it work?", well I'm afraid you are going to have to give it a try to answer that question ;)
My two take-aways from all of this?
1) If you ever wanted to fool around with stocks but don't have the money, give Empire Avenue a shot!
2) If you are looking for a tool to help you engage better on multiple Social Media platforms, definitely give Empire Avenue a shot!