Unmarketing 101 - 8/31/10
Day 242 of Project 365. Good days are always made better when you get a welcomed package delivered. Such was the case today, when I opened up the package containing my very own copy of Scott Stratten's book "UnMarketing".
I had pre-ordered it a few months ago and I didn't realize it had shipped. Sometimes those are the best surprises. Next up, I need to meet Scott and see if he'll autograph it for me.
I can't wait to read it and soon!